![]() At the end of the 19th century, the company partnered with Ingersoll, started in New York City by brothers Charles and Robert Hawley Ingersoll, and for nearly two decades, Waterbury manufactured non-jeweled pocket watches for Ingersoll. The Waterbury Clock Company was founded in 1854. One could even make the argument that Timex, and the company that preceded it, helped popularize this sort of “military chic.” Waterbury Clock Company. ![]() We give nods to IWC for pilot’s watches, Rolex MilSubs for the seafaring cachet, and Benrus for the Vietnam-era issue-McQueen sure did-but a company as old as Timex, as readily produced as its watches, certainly had a hand in all of this great nation’s wars. Is it any wonder it came from the wild, unrestrained 1970s-arguably the most colorful and forward-thinking period in watch design? Timex Sprite, also know as the “Bullseye” or “Roulette.” It’s damn near impossible to find: there’s one on eBay at this moment, with a crystal that looks like it’s been hit by artillery fire, but with a faded patina all its glorious own. And if not actually mil-spec, then it is certainly capable of offering the illusion: a 24-hour dial, bright and vivid colors, radiant and perpendicular lines that take a while to check out but are instantly remembered. There’s no way the design should work, but it does. ![]() But it’s known, for good reason, as the roulette or the bullseye. In period Timex vernacular, the Mod is an homage to a lineup Timex called Sprite. Timex first launched the Mod Watch in July, and it sold out in 23 hours, not even a full rotation across the red dial. This September, it was reissued for the second time this year. For $138, complete with its own presentation box, it’s been celebrated by various men’s publications as the watch of the moment. Recently, Timex introduced a reissue of one of its most obscure and immediately memorable watches: in collaboration with New York designer Todd Snyder, the “ Mod Watch,” as it’s called, was hauled straight from Timex’s famed archives.
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